What is a publisher anymore, anyway? A blog is a magazine. A magazine a blog. A newspaper a WordPress install. A Twitter account a journalist.
Craig Mod, Our New Shrines
Here are a few tidbits from the article (his take on the PR monster, Facebook) that stood out to me, while I sat drinking my coffee, reading my emails, and pondering the evolution of macro communication and public relations:
This company with (no product and) four million fans soon to be five, soon to be ten: they decided back in 2010 to make Facebook their shrine. They spent five minutes setting up their Facebook page. Five minutes. That was their development cost. They didn’t engineer a custom CMS. They didn’t modify Django. They spent five minutes and were done and then spent three months hustling.
They hustled and found great content. For three months they hustled to develop a critical momentum in audience. They needed momentum behind their content, their brand, not momentum behind their shrine. They hustled to get their name on the maps of big bloggers, influential Twitter users. They hustled and promoted and continued to post great content not to their Tumblr site or ExpressionEngine CMS, but their Facebook page.
They have excited, eager, positive, and supporting fans. Millions, growing at a breakneck clip. Fans happy to jump toward wherever they’re pointed.
I’m sorry, but that’s creepy as fuck if you ask me.
The point of the article is to show publishers that building a community of fans is paramount to having a great product (or ANY product, even), i.e. the method of selling is changing. The way people are allowing themselves to be sold to has changed.
Duly noted. Let us also keep in mind that a lack of critical thinking is never a good idea.