Redlining er, Weblining for Profit.
Stereotyping is alive and well in data aggregation. The quote of the day for me?
"You might be refused health insurance based on a Google search you did about a medical condition."
Holy fuck, a health insurance company can tell me which questions I can or can’t ask? Whoa. I call bullshit.
Please, read on:
Facebook made $3.2 billion in advertising revenue last year, 85 percent of its total revenue. Yet Facebook’s inventory of data and its revenue from advertising are small potatoes compared to some others. Google took in more than 10 times as much, with an estimated $36.5 billion in advertising revenue in 2011, by analyzing what people sent over Gmail and what they searched on the Web, and then using that data to sell ads. […]
In the 1970s, a professor of communication studies at Northwestern University named John McKnight popularized the term “redlining” to describe the failure of banks, insurers and other institutions to offer their services to inner city neighborhoods.
The term came from the practice of bank officials who drew a red line on a map to indicate where they wouldn’t invest. But use of the term expanded to cover a wide array of racially discriminatory practices, such as not offering home loans to African-Americans, even those who were wealthy or middle class.
Now the map used in redlining is not a geographic map, but the map of your travels across the Web.
The term Weblining describes the practice of denying people opportunities based on their digital selves. You might be refused health insurance based on a Google search you did about a medical condition. You might be shown a credit card with a lower credit limit, not because of your credit history, but because of your race, sex or ZIP code or the types of Web sites you visit. [Read More…]