Basically, we discovered that in any interaction, the person with the higher status uses I-words less (yes, less) than people who are low in status. The effects were quite robust and, naturally, I wanted to test this on myself. I always assumed that I was a warm, egalitarian kind of guy who treated people pretty much the same.
I was the same as everyone else. When undergraduates wrote me, their emails were littered with I, me, and my. My response, although quite friendly, was remarkably detached — hardly an I-word graced the page. And then I analyzed my emails to the dean of my college. My emails looked like an I-word salad; his emails back to me were practically I-word free.
The Secret Language Code
That’s psychologist James Pennebaker, for Scientific American, talking about the importance of those pesky pronouns.
I’ve spent time thinking about this, but often in the context of songwriters
or as a writer/designer of business communications.